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5 Step Guide to Creating a Blog in 2019

Are you interested in creating your own blog but are unsure of where to start? Learning the proper way to create, optimize, monetize, promote a blog can seem overwhelming- especially for a beginner.

This guide to creating a blog in 2019 includes 5 steps proven to drive traffic and engage readers. Though starting a blog may seem difficult and you may have no idea where to start, we can assure you that the process is easier than you think.

Step 1- Picking a Niche

Before you can start creating engaging content for readers to enjoy, you have to decide on a niche! A niche is an overall theme that you will base your content around. If you want your blog to be successful, it’s important to choose a niche that you are passionate about.

It’s important to consider niches proven to attract a larger audience but you shouldn’t base your decision entirely around this. The most successful blogs are born from a place of passion for a subject. Your readers are more likely to enjoy your content when your love for the topic shines through. Don’t underestimate your readers- they can smell a blogger that’s in it strictly for the money from a mile away.

Step 2- Setting Up Your Blog

Now that you’ve picked a niche, it’s time to dive into the more technical aspects of blog creation. Many new bloggers are apprehensive when it comes to technicalities but we have a few tips to make setup easy.

First, decide on the blogging platform that best suits your needs. The most popular blogging platforms include WordPress, Blogger, and Tumblr, just to name a few. Each platform comes with its share of unique features and you should consider a few things before making the choice. You’ll also want to consider which hosting provider to use. Hosting providers offer you a server to house your blog. Hosting providers are important because they offer storage space for your website. All of that awesome content has to be housed somewhere and that’s what hosting providers are for! One of our recommended hosting providers is Bluehost and if you’re just getting started, they make the web hosting process easy.

If you’re just getting started, a free blogging platform may be the best choice for you. Free platforms are very user-friendly and require little technical knowledge. These free options do have their drawbacks, however. For one, you will have very little say when it comes to your domain name. Free domain names tend to appear less professional and won’t be helpful in building a brand. They also include few customization options in regards to color scheme or blog structure so it’s likely your blog won’t stand out aesthetically.

If you decide on a paid platform, you will gain more creative freedom but should expect to spend more time on the technical aspects of your blog. Paid platforms have a bit of a learning curve and some basic knowledge of site management and plugins is helpful. This doesn’t mean beginners can’t start with a paid platform. Many newbie bloggers have started here with great success.

Step 3- SEO Optimization (An Overview)

SEO (search engine optimization) is one of the most important steps in creating a successful blog. SEO is necessary to create a user friendly experience for visitors and improves your search engine ranking (which means more traffic)!

Keyword research is vital in successful SEO optimization. Once you decide on a topic for your post, research which keywords you should use to increase your online presence. You can use online tools like SEMrush to find the best keywords for your topic and drive traffic to your blog. Insert keywords strategically (don’t just stuff them in to the article) and you’ll rank higher in Google.

SEO optimization is achieved through many methods (too many to discuss in-depth here) including image optimization, backlinking, and the use of social media. If you can learn to use these methods, your blog will be more visible to your targeted audience.

Step 4- Promotion

Now that your blog is all set up and you’ve begun writing and posting awesome content regularly, it’s time to promote. While some blog for the sheer joy of it (even if nobody ever reads it), there are many more bloggers that want to build an audience!

You can’t drive traffic to your site without promoting it. Set up dedicated social media accounts for your blog and post content while interacting with readers. Include a place for readers to subscribe somewhere in your blog and use an RSS feed to notify them when your blog is updated. Finally, get in touch with more established bloggers and try to establish a relationship. They may let you write guest posts for their own blogs in exchange for a shoutout. You’d be surprised how much this can boost traffic.

Step 5- Monetization

Once you’ve started to get steady traffic, you can think about monetization. Some well-established bloggers may even receive a full-time income on blogging alone. Here are just two ways you can monetize your blog and start earning money:

  • Affiliate Marketing- Affiliate marketing is one of the more popular forms of blog monetization. Bloggers receive pay by including links within their blog that promote a product or service. When one of your readers clicks that link and makes a purchase- you receive a cut.
  • Google AdSense- AdSense is another very popular form of blog monetization. By displaying ads on your blog, you will start to gain passive income through traffic alone. There are two ways to earn with AdSense- impressions and clicks. Anytime a reader clicks an ad, you make money. Anytime your blog receives 1,000 pageviews, you make money.

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